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Gardengigs – September 2022 Monthly Report

Oct 7, 2022

Manager

September is a month of small wins for the campaign. Website traffic went up by a smaller margin of 2.7%, but with a fairly steady overall trend. More promisingly, 81.2% of traffic came from organic search users. The site’s average SEO rank did dip slightly, but we have more keywords now in the top 3 spots of Google search results. Moreover, 5 of them hold the #1 spot. In September, we focused on off-page strategies to improve website authority and relevance. In October, we will return to on-page optimisations focused on the ‘landscaping Kingston’ target keyword (currently 6th) to take advantage of its monthly search volume. The aim is to improve its ranking and bring it closer to the #1 spot.

SEO Analysis

  • 16 keywords ranking in top 3 (first page) results
  • 34 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscaping Canberra’ ranking in 3rd position (first page)
  • Keyword ‘landscape design Canberra’ ranking in 5th position (first page)
  • Keyword ‘garden design Canberra’ ranking in 2nd position (first page)
  • Keyword ‘garden maintenance Canberra’ is ranking in 24th position (third page)
  • In September, the SEO campaign focused on off-page optimisation strategies to help improve the site’s authority, relevance, and trustworthiness.
  • For the month of October, the SEO on-page optimisation will focus on the keyword ‘landscaping Kingston’ as it has significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.

    • Gardengigs – August 2022 Monthly Report

    Sep 7, 2022

    Manager

    Website performance was more positive for the month of August. Website traffic is back up by 28.9%, with a generally high trend overall. We again see over 80% of site visitors arriving through organic (SEO) channels, which is pleasing to see. Almost all of them were new as well. We saw an increase in keywords in the top 3 spots of Google search results! In August, we focused on-page optimisations on the ‘gardening services Canberra’ keyword, which currently ranks 26th. Our aim is to push it closer to the first page of Google. In September, we will switch to off-page strategies in order to improve the website’s authority and relevance as perceived by both customers and Google.

    SEO Analysis

  • 15 keywords ranking in top 3 (first page) results
  • 43 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscaping Canberra’ ranking in 4th position (first page)
  • Keyword ‘landscape design Canberra’ ranking in 6th position (first page)
  • Keyword ‘garden design Canberra’ ranking in 3rd position (first page)
  • Keyword ‘garden maintenance Canberra’ is ranking in 24th position (third page)
  • In August, the on-page optimisation strategy focused on the keyword ‘gardening services Canberra’. The goal was to help push its ranking closer to the first page of Google search results.
  • For the month of September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.