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Gardengigs – July 2022 Monthly Report

Aug 5, 2022

Manager

July was a more challenging month for the campaign. Site traffic remains down, although the overall trend ended on an upward note. In fact, there was a peak of users on 28 July! A larger percentage of users arrived through organic (SEO) channels, accounting for 86.8% of all traffic. Average session duration for organic search users also remains well over a minute, which is pleasing to see. SEO performance has also experienced some setbacks, with some keywords dropping from the first page of Google search results. In July, we focused on off-page optimisations to boost organic rankings and improve website authority. In August, we will switch to on-page strategies for the ‘gardening services Canberra’ keyword, which is high-competition with a high monthly search volume.

SEO Analysis

  • 13 keywords ranking in top 3 (first page) results
  • 39 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscaping Canberra’ ranking in 3rd position (first page)
  • Keyword ‘landscape design Canberra’ ranking in 4th position (first page)
  • Keyword ‘garden design Canberra’ ranking in 2nd position (first page)
  • Keyword ‘garden maintenance Canberra’ is ranking in 24th position (third page)
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • For the month of August, our plan is to focus our on-page optimisation on the high-competition keyword ‘gardening services Canberra’ as it has significant monthly searches. Our aim is to bring it closer to the first page of Google search results.

    • Gardengigs – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    There were plenty of positives for the campaign in June, with limited setbacks. Site traffic does continue to dip, but the overall trend was again fairly high. We saw a notable spike near the end of the month, with 14 users arriving on the website on the 26th – all of them new. The average session duration also increased to well over a minute, which is pleasing to see! Of our 219 total users, 78.5% of them arrived through organic (SEO) channels. We also saw a favourable 4.9% rise in the site’s average SEO rank, although we did lose some keywords from the top 3 spots. In June, we completed optimisations on the ‘landscaping fadden’ target keyword in order to improve its organic search rank. July will see us switch focus to off-page strategies to improve keyword rankings.

    SEO Analysis

  • 12 keywords ranking in top 3 (first page) results
  • 34 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscaping Canberra’ ranking in 3rd position (first page)
  • Keyword ‘landscape design Canberra’ ranking in 4th position (first page)
  • Keyword ‘garden design Canberra’ ranking in 2nd position (first page)
  • Keyword ‘garden maintenance Canberra’ is ranking in 24th position (third page) after optimisation work in May.
  • In June, we completed on-page optimisation with a focus on keyword ‘landscaping Fadden’ and we expect movement in its ranking in the coming weeks.
  • For the month of July, we will focus on off-page optimisation strategies to improve rankings in organic search results.