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Gardengigs – May 2022 Monthly Report

Manager

May was a month of highs and lows for the campaign overall. Site traffic again dipped by a marginal amount of 2.6%, but the overall trend was fairly high. 77% of our users arrived through organic (SEO) channels, and almost all of them were new to the site. More pleasingly, the site’s average SEO rank went up by 6.2%, and is now at 13.8 overall. We did lose some keywords from the first page of Google’s search results, but we saw some optimistic outcomes. May saw us complete optimisations on the ‘garden maintenance canberra’ target keyword, which we expect will move in rank in the coming weeks. For June, we will focus on the ‘landscaping fadden’ target keyword to improve its SEO rank.

SEO Analysis

  • 12 keywords ranking in top 3 (first page) results
  • 29 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscaping canberra’ ranking in 4th position (first page)
  • Keyword ‘landscape design canberra’ ranking in 5th position (first page)
  • Keyword ‘garden design canberra’ ranking in 3rd position (first page)
  • In May, we completed on-page optimisation with a focus on keyword ‘garden maintenance canberra’ and we expect movement in its ranking in the coming weeks.
  • For the month of June, we will focus our on-page optimisation on the keyword ‘landscaping fadden’ to improve its position in organic search results.
  • Gardengigs – April 2022 Monthly Report

    Manager

    The campaign brings many pleasing results in April, with few setbacks. Site traffic did see a slight dip by 4.0%, but the overall trend was very consistent and high. Almost all users arrived through organic (SEO) channels – 231 total, with 224 of them new. This continues from last month’s numbers, which is favourable. In fantastic news, though, the site’s average SEO rose by 22.0% – bringing it up to 15.1 overall. We also saw more keywords enter the top 10 spots on Google search results. April saw us complete on-page optimisations for the ‘landscaping contractors kingston’ target keyword, which moved up from 41st all the way to 4th! This May, we will revisit strategies for the ‘garden maintenance canberra’ target keyword to take advantage of its high monthly search volume.

    SEO Analysis

  • 11 keywords ranking in top 3 (first page) results
  • 34 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscaping canberra’ ranking in 3rd position (first page)
  • Keyword ‘landscape design canberra’ ranking in 4th position (first page)
  • Keyword ‘garden design canberra’ ranking in 2nd position (first page)
  • In April, we completed on-page optimisation with a focus on keyword ‘landscaping contractors kingston’ which is now ranking in 4th position (first page), up from 41st position (fifth page) prior to the optimisation work done.
  • For the month of May, we will revisit our on-page optimisation on the high-competition keyword ‘garden maintenance canberra’ as it has significant average monthly searches and to improve its position in organic search results.