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Gem Snake Catcher – September 2020

by | Oct 7, 2020 | Gem Snake Catcher | 0 comments

Manager

It has been a difficult month for the Google Ads campaign this September and our results reflect our concerns. The inconsistency and irregular schedule of the campaign has affected the number of conversions that can be achieved. We also interpret the number of clicks as insufficient in comparison to what we can achieve with the campaign with a more sustainable schedule. In line with this, we will be focusing on boosting the number of conversions achieved and CTR this coming month by testing a new landing page that may help us achieve improved results for October.

Google Ads Analysis

  • 21 clicks,
  • 7.24% CTR,
  • 1 conversions,
  • 4.78% conversion rate
  • September has been a slow month for the Google Ads campaign. The campaign has now generated its first conversion, however the campaign is not getting consistency on the conversions, due to the irregular schedule and frequency of pausing the campaign.
  • Our plan for the month of October is to test a landing page that may give the ads a better quality score and in turn a higher CTR. This strategy may be able to help us despite the irregular ad schedule.