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We’ve seen some very positive results for the campaign in April, which is pleasing to see. We again saw a rise in user traffic, this time by 4.1%. The overall trend was up and down, but with several notable peaks. Half of our users arrived through organic (SEO) channels as well. Meanwhile, we’ve sustained our average SEO rank at 3.3 overall, with all our keywords on the first page of Google’s search results. For Google Maps, our results have been stable, with two keywords in the 1st position – ‘tree lopping hervey bay’ and ‘arborist hervey bay’. In April, we completed on-page strategies for that ‘arborist hervey bay’ target keyword. In May, we will switch focus to the ‘stump grinding hervey bay’ target keyword to try and improve its ranking.

SEO Analysis

  • For the month of April, we are seeing generally stable results for Google Maps listings and Google keyword rankings.
  • 1 keyword ranking in top 3 (first page) results
  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘tree lopping hervey bay’ ranking in 4th position (first page) in search results and in 1st position in Google Maps results (ahead of the map pack)
  • Keyword ‘arborist hervey bay’ ranking in 4th position (first page) in search results and in 1st position in Google Maps results (ahead of the map pack)
  • Keyword ‘stump grinding hervey bay’ ranking in 2nd position (first page) in search results and in 1st position in Google Maps results (ahead of the map pack)
  • In April, we completed on-page optimisation with a focus on keyword ‘arborist hervey bay’.
  • Through May, we will focus our on-page optimisation on the keyword ‘stump grinding hervey bay’ to maintain, if not improve, its position in organic search results.