Manager
We’ve seen ups and downs for the campaign this June, although we’ve seen positives for the Google Maps aspect. User traffic is back on an upward trend, going up by 0.7%, and the overall trend peaked several times.The best results in terms of site traffic came on 15 June, when 10 users visited the website. Of our 140 total users, 51.4% of them arrived through organic (SEO) channels and almost all of them were new. In terms of SEO, we did see a small dip in the site’s average SEO rank, but the keywords have held steady. Google Maps results are more positive, as all our keywords rank ahead of the map pack in the #1 spot. July will see us switch to off-page strategies to improve organic keyword rankings.
SEO Analysis
For the month of June, we are seeing generally stable results for Google Maps listings and Google keyword rankings.
1 keyword ranking in top 3 (first page) results
2 keywords ranking in top 4-10 (first page) results
Keyword ‘tree lopping Hervey Bay’ ranking in 5th position (first page) in search results and in 1st position in Google Maps results (ahead of the map pack)
Keyword ‘arborist Hervey Bay’ ranking in 4th position (first page) in search results and in 1st position in Google Maps results (ahead of the map pack)
Keyword ‘stump grinding Hervey Bay’ ranking in 3rd position (first page) in search results and in 1st position in Google Maps results (ahead of the map pack)
In June, we completed on-page optimisation with a focus on keyword ‘tree lopping Hervey Bay’.
Through July, we will focus on off-page optimisation strategy to improve rankings in the organic search results.
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