Manager Analysis
In May, the SEO campaign maintained steady, resulting in notable keyword rankings. Two keywords successfully secured the top 3 positions on the first page of organic search results, while an additional keyword claimed a position between 4th and 10th, further bolstering the website’s prominence. Particularly impressive were the rankings for key tree-related terms in Hervey Bay. The keyword “tree lopping Hervey Bay” and “stump grinding Hervey Bay” both achieved the coveted 1st position in organic search results as well as in Google Maps or local search results, surpassing the map pack. Similarly, the keyword “arborist Hervey Bay” secured the 4th position in organic search results and claimed the 1st position in Google Maps or local search results, further showcasing the website’s authority and visibility.
During May, the SEO campaign strategically focused on off-page optimisation through the creation and distribution of press releases. This approach aimed to increase brand visibility, drive website traffic, and boost domain authority. Looking ahead to June, the SEO strategy will shift towards on-page optimisation, with a specific focus on the keyword “arborist Hervey Bay.” The objective is to maintain, if not improve, the competitive edge for this keyword and strive for closer proximity to the #1 position in Google search results.
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