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October did not continue the more positive website metrics from the previous month, although SEO performance remains steady. User visits dipped slightly, although over half of site visitors came through organic (SEO) channels. On the other hand, the campaign has again sustained its keyword and SEO performances. Average SEO rank has remained steady at 1.7 overall, and all keywords remain in the top 3 spots (2 holding the #1 spot). They’re also ahead of the map pack on Google Maps, with all keywords ranking #1 on local search results. In October, we opted for off-page strategies to improve website authority and relevance on Google and with website users. This November, we will continue these off-page optimisations, particularly with map embedding strategies to maintain Google Maps ranking.

SEO Analysis

  • All focus keyword ranking in top 3 (first page) results
  • Keyword ‘tree lopping Hervey Bay’ ranking in 1st position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • Keyword ‘arborist Hervey Bay’ ranking in 3rd position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • Keyword ‘stump grinding Hervey Bay’ ranking in 1st position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • In October, the SEO campaign focused on off-page optimisation strategies with the goal of improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through November, the SEO strategy will focus on off-page optimisation, particularly map embedding strategies to help maintain Google map rankings.