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Geoff’s Tree Lopping Services – July 2022 Monthly Report

Aug 5, 2022

Manager

July again brings mixed results for the campaign, although our Google Maps and SEO performance has been stable. Website traffic dipped a little bit, but saw several peaks over the course of the month. A significant number of users arrived through organic (SEO) channels, which is pleasing to see. SEO rankings have been stable, with no significant movement in average SEO ranking or keywords. More favourably, our Google Maps keywords have held steady in the #1 positions. In July, we focused on off-page optimisations to boost organic search rankings and improve website authority. In August, we will switch to on-page strategies for the ‘arborist Hervey Bay’ target keyword to take advantage of its monthly search volume. We aim to bring it closer to the #1 position on search results.

SEO Analysis

  • For the month of July, we are seeing generally stable results for Google Maps listings and Google keyword rankings.
  • 1 keyword ranking in top 3 (first page) results
  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘tree lopping Hervey Bay’ ranking in 5th position (first page) in organic search results and in 1st position in Google Maps results (ahead of the map pack)
  • Keyword ‘arborist Hervey Bay’ ranking in 4th position (first page) in organic search results and in 1st position in Google Maps results (ahead of the map pack)
  • Keyword ‘stump grinding Hervey Bay’ ranking in 2nd position (first page) in organic search results and in 1st position in Google Maps results (ahead of the map pack)
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through August, our plan is to focus our on-page optimisation on the keyword ‘arborist Hervey Bay’ as it has significant monthly searches and a moderate-to-high level of competition. Our aim is to bring it closer to the #1 position in the organic Google search results.

    • Geoff’s Tree Lopping Services – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    We’ve seen ups and downs for the campaign this June, although we’ve seen positives for the Google Maps aspect. User traffic is back on an upward trend, going up by 0.7%, and the overall trend peaked several times.The best results in terms of site traffic came on 15 June, when 10 users visited the website. Of our 140 total users, 51.4% of them arrived through organic (SEO) channels and almost all of them were new. In terms of SEO, we did see a small dip in the site’s average SEO rank, but the keywords have held steady. Google Maps results are more positive, as all our keywords rank ahead of the map pack in the #1 spot. July will see us switch to off-page strategies to improve organic keyword rankings.

    SEO Analysis

  • For the month of June, we are seeing generally stable results for Google Maps listings and Google keyword rankings.
  • 1 keyword ranking in top 3 (first page) results
  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘tree lopping Hervey Bay’ ranking in 5th position (first page) in search results and in 1st position in Google Maps results (ahead of the map pack)
  • Keyword ‘arborist Hervey Bay’ ranking in 4th position (first page) in search results and in 1st position in Google Maps results (ahead of the map pack)
  • Keyword ‘stump grinding Hervey Bay’ ranking in 3rd position (first page) in search results and in 1st position in Google Maps results (ahead of the map pack)
  • In June, we completed on-page optimisation with a focus on keyword ‘tree lopping Hervey Bay’.
  • Through July, we will focus on off-page optimisation strategy to improve rankings in the organic search results.