Geoff’s Tree Lopping Services – February 2021 Monthly Report
Manager
The results for the month of February show steady numbers overall for the SEO campaign. There have been weak points in this month’s data, indicating the need for a more assertive SEO strategy. The trend in site visits was heavily fluctuating, illustrating an unstable site performance. Along with the decline in traffic is the significant dip in the number of visitors brought in by the organic (SEO) channel. For the keyword rankings, one of the keywords from the top 3 positions have dropped down to the top 4 to 10 position, affecting our average ranking. It has been concerning to find targeted keyword ‘arborist hervey bay’ ranking as 4th on Google search results and Google Maps when it has previously ranked in the top 1 position. Similarly, targeted keyword ‘stump grinding hervey bay’ has also gone down from the top 1 position to the top 2 position of search results and Google Map. Overall, it has been a challenging month for the campaign so we aim to pursue off-page work to maintain and improve keyword rankings for March.
SEO Analysis
Geoff’s Tree Lopping Services – January 2021 Monthly Report
Manager
January has been an amazing month for the SEO campaign! We start off the year with another increase in overall website traffic along with a strong and stable trend of site visits for the month. We are particularly excited by the jump of organic traffic from 54 to 70 users. The SEO campaign is thriving as we secure an impressive 2.6 average ranking, with all of the keywords ranking in the top 3 positions. Along with this positive data, the biggest win for the month is seeing all of the targeted keywords secure the top 1 position in Google search results! The level of improvement illustrated by the data indicates a highly effective off-page strategy as well as an overall strong SEO presence in Google. For the month of February, we will continue with the off-page works to maintain and defend the organic rankings achieved.