Geoff’s Tree Lopping Services – September 2023 Monthly Report
Manager Analysis
In September, our SEO efforts yielded 3 keywords securing top 3 positions on the first page. Notably, ‘tree lopping Hervey Bay,’ ‘stump grinding Hervey Bay,’ and ‘arborist Hervey Bay’ demonstrated exceptional performance, each claiming 1st position in both organic search results and Google Maps or local search results, surpassing the map pack.
The focus of the SEO campaign for September was on off-page optimisation, emphasising Google Maps embeds. These embeds, acting as high-quality outbound links, enhanced the website’s authority and trustworthiness.
Looking ahead to October, the SEO strategy shifts to on-page optimisation, targeting the keyword ‘budget tree service.’ Given its high competition and substantial monthly searches, the goal is to secure a competitive edge and propel it onto the first page of Google search results. This strategic approach underscores our commitment to maintaining and improving search visibility.
SEO Analysis
- 3 keywords ranking in top 3 (first page) results
- Keyword ‘tree lopping Hervey Bay’ ranking in 1st position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
- Keyword ‘stump grinding Hervey Bay’ ranking in 1st position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
- Keyword ‘arborist Hervey Bay’ ranking in 3rd position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
- In September, the SEO campaign focused on off-page optimisation strategies, leveraging Google Maps embeds. These embeds act as high-calibre outbound links, which can boost the website’s authority and trustworthiness.
- Through October, the SEO on-page optimisation will focus on the keyword ‘budget tree service’ as it has a high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.
Geoff’s Tree Lopping Services – August 2023 Monthly Report
Manager Analysis
In August, the campaign secured two keywords in the top 3 results on the first page and one keyword in the top 4-10 results on the first page. Particularly noteworthy was the performance of ‘tree lopping Hervey Bay,’ which ranked in the 1st position in both organic search results and Google Maps or local search results, firmly ahead of the map pack. Similarly, ‘stump grinding Hervey Bay’ earned the 2nd position in organic search results and the 1st position in Google Maps or local search results, also leading the map pack. Additionally, ‘arborist Hervey Bay’ secured the 4th position in organic search results and the 1st position in Google Maps or local search results, ahead of the map pack.
August’s on-page optimisation efforts were primarily directed toward enhancing the ranking of ‘arborist Hervey Bay,’ with promising expectations for continued improvement. Furthermore, August brought a core algorithm update from Google, potentially impacting search rankings and organic traffic. The team remained vigilant, closely monitoring site metrics and promptly implementing necessary adjustments to align with the update’s implications.
As the campaign advances into September, off-page optimisation strategies will take center stage. This phase will involve the integration of map embeds from Google Maps, serving as high-quality outbound links. This approach has the potential to enhance the site’s overall authority and reliability, further solidifying its success in the competitive landscape.