Geoff’s Tree Lopping Services – March 2023 Monthly Report
Manager Analysis
March ended on a positive note with a 15.4% increase in users to the site. Almost all of those users were coming from organic (SEO) search channels. The website’s SEO rank remained constant, with some significant keywords such as ‘tree lopping Hervey Bay’ and ‘arborist Hervey Bay’ ranking in the first and third position, respectively, on the first page. Throughout March, the SEO campaign maintained its emphasis on off-page optimisation strategies, as all the targeted keywords were demonstrating positive performance. Moving forward to April, the on-page optimisation efforts will center on the keyword “arborist Hervey Bay” with the intention of elevating its position in Google search results and bringing it closer to the first position.
SEO Analysis
Geoff’s Tree Lopping Services – February 2023 Monthly Report
Manager Analysis
This month we have seen a slight decline in the number of users to the website. However, almost all users were coming from organic (SEO) search channels, most of which were new. The website’s SEO rank remained constant, with some significant keywords such as ‘tree lopping Hervey Bay’ and ‘arborist Hervey Bay’ ranking in the first and fourth positions on the first page. In February, the SEO campaign directed its efforts towards off-page optimisation using a local citation strategy. The aim was to strengthen the website’s presence on Google and improve its ranking in local search results. Local citation, also known as business listings, plays a crucial role in building a website’s authority in a specific geographic area. By ensuring the accuracy and consistency of business information across various online directories and platforms, we can increase the website’s visibility to potential customers searching for relevant services in the locality. As we move into March, the SEO campaign will continue to focus on off-page optimisation strategies. The goal is to enhance the site’s authority, relevance, and trustworthiness in the eyes of Google and its users. To achieve this, we will explore various tactics such as guest posting. These tactics will help us generate high-quality backlinks, improve referral traffic, and increase engagement on the website and social media platforms.