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Geoff’s Tree Lopping Services – November 2022 Monthly Report

Dec 7, 2022

Manager

November showed more promising results for the campaign, compared to October’s challenges. User traffic bounced back by 3.6%, with over half of site visitors arriving through organic search channels. Keyword performance remains steady and favourable, with a high average SEO rank for the website and all keywords high up on the first page of Google search results. Two of those keywords hold the #1 position on both organic search results and the Google Maps pack. In November, we focused on off-page strategies to grow natural links that will boost website authority and relevance. This December, we will continue off-page strategies through content creation and distribution to increase the site’s presence on Google.

SEO Analysis

  • 2 keywords ranking in top 3 (first page) results
  • 1 keyword ranking in top 4-10 (first page) results
  • Keyword ‘tree lopping Hervey Bay’ ranking in 1st position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • Keyword ‘arborist Hervey Bay’ ranking in 4th position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • Keyword ‘stump grinding Hervey Bay’ ranking in 1st position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • In November, the SEO campaign focused on off-page optimisation strategies with the goal of growing natural links to improve the site’s authority, relevance, and trustworthiness.
  • Through December, the SEO campaign will continue to focus on off-page optimisation via content creation and distribution in a bid to raise the site’s Google presence.

    • Geoff’s Tree Lopping Services – October 2022 Monthly Report

    Nov 7, 2022

    Manager

    October did not continue the more positive website metrics from the previous month, although SEO performance remains steady. User visits dipped slightly, although over half of site visitors came through organic (SEO) channels. On the other hand, the campaign has again sustained its keyword and SEO performances. Average SEO rank has remained steady at 1.7 overall, and all keywords remain in the top 3 spots (2 holding the #1 spot). They’re also ahead of the map pack on Google Maps, with all keywords ranking #1 on local search results. In October, we opted for off-page strategies to improve website authority and relevance on Google and with website users. This November, we will continue these off-page optimisations, particularly with map embedding strategies to maintain Google Maps ranking.

    SEO Analysis

  • All focus keyword ranking in top 3 (first page) results
  • Keyword ‘tree lopping Hervey Bay’ ranking in 1st position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • Keyword ‘arborist Hervey Bay’ ranking in 3rd position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • Keyword ‘stump grinding Hervey Bay’ ranking in 1st position (first page) in organic search results and in 1st position in Google Maps or local search results (ahead of the map pack)
  • In October, the SEO campaign focused on off-page optimisation strategies with the goal of improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through November, the SEO strategy will focus on off-page optimisation, particularly map embedding strategies to help maintain Google map rankings.