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Haberfield Dental – August 2023 Monthly Report

by | Sep 7, 2023 | Haberfield Dental

Manager Analysis

In August, the Haberfield Dental Google Ads campaign completed its full month of activity, achieving noteworthy results. The campaign, geared towards promoting dental services, garnered a total of 4 conversions. These conversions were initiated by 182 clicks, highlighting robust user engagement.

The average cost per click (Avg. CPC) remained low at $2.74, contributing to efficient expenditure management. Furthermore, the click-through rate (CTR) stood at a substantial 8.30%, indicating that the ad content resonated well with the audience. Recognising budget constraints, the campaign strategists began exploring alternative keyword variations. This approach aimed to identify high-intent keywords with low competition and sufficient search volume to enhance campaign performance while staying within budgetary limits.

Looking ahead to September, the campaign’s focus will shift towards testing budget pacing techniques. This strategy will involve allocating higher budgets on days with increased competition and demand while dialling down spending during lower-demand periods. This careful budget management aims to optimise ad performance while ensuring adherence to the monthly budget allocation.

Google Ads Analysis

  • 4 Conversions
  • 182 Clicks
  • $2.74 Avg. CPC
  • 8.30% CTR
  • August marks the first full month for Google Ads. The campaign received 4 leads through clicks to the Haberfield Dental Booking page.
  • To overcome budget limitation, we are discovering other keyword variations with high intent, low competition, and enough search volume to boost the performance of the campaign.
  • For September, we will be testing budget pacing in the campaign to have days where the budget can bet high and competitive, then slow down on other days and to avoid overspending beyond the total monthly budget.