Google Ads Analysis
- 14.89 Conversions
- $28.69 Cost/Conversion
- 6.68% Conversion Rate
- 223 Clicks
- 11.95% CTR
- $1.92 Avg. CPC
- December has been another strong month for our campaigns as there has been an uplift in conversion metrics across the board. Conversions went up from 4.29 to 14.89 which consequently resulted in a lower Cost/Conv of $28.69 from previously costing $112.19 in November. Additionally, Conv. Rate is also higher at 6.68% from 2.96%. Additionally, we were also able to achieve more traffic to the website with 223 clicks from 145, and a lower avg CPC of $1.92 from previously costing $3.32.
- As part of our regular optimisation strategy, we paced the budget weekly to maximise ad spend and ensure we are bidding more on higher-converting campaigns. Additionally, we have also closely monitored the Search Terms report, making sure to add irrelevant keywords and queries within our Negative Keyword list to avoid wasted ad spend.
- The main opportunity for this month is to test out Broad Match Keywords from Phrase Match within the Generic campaign to help with the low search volumes and see what traffic/data we can further acquire.
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