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Haberfield Dental – November 2023 Monthly Report

by | Dec 7, 2023 | Haberfield Dental

Manager Analysis

November marked a notable upswing in our Google Ads campaign performance, showcasing improvements across crucial conversion metrics. The campaign achieved a substantial increase in conversions, rising from 1 to 4.29, resulting in a significantly reduced Cost/Conversion of $112.19, down from October’s $498.40. This positive shift is mirrored in the Conversion Rate, which climbed to 2.96% from 1.06%.

Implementing a dynamic optimisation strategy, we experimented with different keyword bidding approaches, transitioning from Manual CPC to maximum conversions. This AI-driven bidding strategy aims to maximise conversions within the predefined daily budget. The evident improvement in conversion metrics underscores the success of this tactic, prompting continued monitoring and adjustment.

To further enhance campaign efficacy, our focus will shift towards restructuring and refining keyword segmentation within more tightly themed Ad Groups. This strategy aims to tailor ads more precisely, amplifying Click-Through Rate (CTR) and ad relevance. Concurrently, expanding the keyword list remains a priority to boost overall conversion performance. Upcoming initiatives include thorough keyword research to identify new additions aligned with current search volumes and trends. These strategic adjustments position the campaign for sustained success and improved ROI.

Google Ads Analysis

  • 4.29 Conversions

    • $112.19 Cost/Conversion

  • 2.96% Conversion Rate
  • 145 Clicks
  • 8.85% CTR
  • $3.32 Avg. CPC
  • It has been a stronger month of November for our campaigns as there has been an uplift in conversion metrics across the board. Conversions went up from 1 to 4.29 which consequently resulted in a lower Cost/Conv of $112.19 from previously costing $498.40 in October. Additionally, Conv. Rate is also higher at 2.96% from 1.06%.
  • As part of our regular optimisation strategy, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget. As seen in the conversion metrics improvement above, we will continue to monitor this and make the necessary bidding adjustments as needed.
  • The Main opportunity is to restructure or properly segment keywords in tighter themed Ad Groups to help tailor the ads more and further increase CTR and ad relevance. Additionally, we will expand the keyword list to help uplift overall conversion performance. With that, we will be doing another Keyword research to check out keyword volumes and trends that can be added to our campaigns