Manager Analysis
In October, our Google Ads campaign faced several challenges. We recorded 1 conversion, which indicates a tough month for driving results. Despite receiving 94 clicks with a 5.21% click-through rate (CTR), our conversion rate remained at just 1.06%. The average cost per click (CPC) was $5.30. Our budget allocation favoured general dentistry ads, but unfortunately, these ads only generated one contact form submission. To address this, we implemented several optimization strategies. We updated the final URL for the New Patient Package ad to a conversion-optimised landing page. Additionally, we adjusted bids for the General Dentistry campaign, which was falling behind first-page bid expectations. We also sought Google Support authorisation to modify the account’s payment profile, enabling us to reset Google Advertiser verification and update the business name to “Haberfield Dental.” Looking ahead to November, we plan to experiment with the Performance Max campaign type for General Dentistry. If this strategy proves successful in generating more leads, we will continue to pursue it.
Google Ads Analysis
- 1 Conversions
- 94 Clicks
- 5.21% CTR
- 1.06% Conversion Rate
- $5.30 Avg. CPC
- October has been challenging for the Google Ads campaign. The general dentistry ads took up the most budget but only received one contact form submission.
- As part of our conversion rate optimisation strategy, we updated the New Patient Package ad’s final URL into the conversion-optimised landing page. We also adjusted bids to the General Dentistry campaign which got behind the first page bids. Furthermore, we sent one-time authorisation to Google Support to make changes to the account’s payment profile so the Google Advertiser verification will be reset and the business name can be updated to Haberfield Dental.
- With that being said, the plan for November is to test Performance Max campaign type with General Dentistry and move forward with this strategy if it will generate more leads.
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