Manager Analysis

November marked a notable upswing in our Google Ads campaign performance, showcasing improvements across crucial conversion metrics. The campaign achieved a substantial increase in conversions, rising from 1 to 4.29, resulting in a significantly reduced Cost/Conversion of $112.19, down from October’s $498.40. This positive shift is mirrored in the Conversion Rate, which climbed to 2.96% from 1.06%.

Implementing a dynamic optimisation strategy, we experimented with different keyword bidding approaches, transitioning from Manual CPC to maximum conversions. This AI-driven bidding strategy aims to maximise conversions within the predefined daily budget. The evident improvement in conversion metrics underscores the success of this tactic, prompting continued monitoring and adjustment.

To further enhance campaign efficacy, our focus will shift towards restructuring and refining keyword segmentation within more tightly themed Ad Groups. This strategy aims to tailor ads more precisely, amplifying Click-Through Rate (CTR) and ad relevance. Concurrently, expanding the keyword list remains a priority to boost overall conversion performance. Upcoming initiatives include thorough keyword research to identify new additions aligned with current search volumes and trends. These strategic adjustments position the campaign for sustained success and improved ROI.

Google Ads Analysis

• 4.29 Conversions

$112.19 Cost/Conversion

• 2.96% Conversion Rate
• 145 Clicks
• 8.85% CTR
• $3.32 Avg. CPC
• It has been a stronger month of November for our campaigns as there has been an uplift in conversion metrics across the board. Conversions went up from 1 to 4.29 which consequently resulted in a lower Cost/Conv of $112.19 from previously costing $498.40 in October. Additionally, Conv. Rate is also higher at 2.96% from 1.06%.
• As part of our regular optimisation strategy, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget. As seen in the conversion metrics improvement above, we will continue to monitor this and make the necessary bidding adjustments as needed.
• The Main opportunity is to restructure or properly segment keywords in tighter themed Ad Groups to help tailor the ads more and further increase CTR and ad relevance. Additionally, we will expand the keyword list to help uplift overall conversion performance. With that, we will be doing another Keyword research to check out keyword volumes and trends that can be added to our campaigns

Manager Analysis

In October, our Google Ads campaign faced several challenges. We recorded 1 conversion, which indicates a tough month for driving results. Despite receiving 94 clicks with a 5.21% click-through rate (CTR), our conversion rate remained at just 1.06%. The average cost per click (CPC) was $5.30. Our budget allocation favoured general dentistry ads, but unfortunately, these ads only generated one contact form submission. To address this, we implemented several optimization strategies. We updated the final URL for the New Patient Package ad to a conversion-optimised landing page. Additionally, we adjusted bids for the General Dentistry campaign, which was falling behind first-page bid expectations. We also sought Google Support authorisation to modify the account’s payment profile, enabling us to reset Google Advertiser verification and update the business name to “Haberfield Dental.” Looking ahead to November, we plan to experiment with the Performance Max campaign type for General Dentistry. If this strategy proves successful in generating more leads, we will continue to pursue it.

Google Ads Analysis

• 1 Conversions
• 94 Clicks
• 5.21% CTR
• 1.06% Conversion Rate
• $5.30 Avg. CPC
• October has been challenging for the Google Ads campaign. The general dentistry ads took up the most budget but only received one contact form submission.
• As part of our conversion rate optimisation strategy, we updated the New Patient Package ad’s final URL into the conversion-optimised landing page. We also adjusted bids to the General Dentistry campaign which got behind the first page bids. Furthermore, we sent one-time authorisation to Google Support to make changes to the account’s payment profile so the Google Advertiser verification will be reset and the business name can be updated to Haberfield Dental.
• With that being said, the plan for November is to test Performance Max campaign type with General Dentistry and move forward with this strategy if it will generate more leads.