Haberfield Dental – September 2023 Monthly Report
Manager Analysis
In September, the Google Ads campaign encountered challenges despite achieving 2 conversions from 164 clicks, resulting in a 1.22% conversion rate. The 9.24% click-through rate (CTR) and $3.01 average cost per click (CPC) reflect an overall competitive landscape. Notably, the general dentistry ads dominated the budget allocation but generated only one contact form submission. Conversely, the brand campaign delivered a lead through a call at a more cost-effective rate. To enhance conversion rate optimisation, we implemented negative keywords as part of our strategy.
Looking ahead to October, the plan involves discontinuing the shared budget strategy. The intention is to separate the general and emergency dentist ad groups into individual campaigns for better budget management and to create new landing pages tailored to each service. This strategic shift aims to optimise performance, improve targeting, and ensure a more effective allocation of resources for a more successful Google Ads campaign.
Google Ads Analysis
- 2 Conversions
- 164 Clicks
- 9.24% CTR
- 1.22% Conversion Rate
- $3.01 Avg. CPC
- September has been challenging for the Google Ads campaign. The general dentistry ads took up the most budget but only received one contact form submission. On the other hand, the brand campaign received a lead through a call at a much lower cost.
- As part of our conversion rate optimisation strategy, we added negative keywords.
- With that being said, the plan for October is to remove the shared budget strategy. We will also separate the general and emergency dentist ad groups into individual campaigns to easily manage the budgets between the services and create new landing pages.
Haberfield Dental – August 2023 Monthly Report
Manager Analysis
In August, the Haberfield Dental Google Ads campaign completed its full month of activity, achieving noteworthy results. The campaign, geared towards promoting dental services, garnered a total of 4 conversions. These conversions were initiated by 182 clicks, highlighting robust user engagement.
The average cost per click (Avg. CPC) remained low at $2.74, contributing to efficient expenditure management. Furthermore, the click-through rate (CTR) stood at a substantial 8.30%, indicating that the ad content resonated well with the audience. Recognising budget constraints, the campaign strategists began exploring alternative keyword variations. This approach aimed to identify high-intent keywords with low competition and sufficient search volume to enhance campaign performance while staying within budgetary limits.
Looking ahead to September, the campaign’s focus will shift towards testing budget pacing techniques. This strategy will involve allocating higher budgets on days with increased competition and demand while dialling down spending during lower-demand periods. This careful budget management aims to optimise ad performance while ensuring adherence to the monthly budget allocation.