Manager Analysis

In September, our SEO efforts resulted with 2 keywords securing top 3 positions and an additional 4 keywords ranking in the top 4-10 positions on the first page. Notably, ‘happy dentistry’ claimed the 1st position, and ‘Chinese speaking dentist Port Melbourne’ secured the 3rd position. ‘Teeth whitening Port Melbourne’ held a strong 7th position, while ‘Chinese speaking dentist Melbourne’ improved from the 13th to the 9th position, moving up from the second page in the previous month.

The strategic focus of on-page optimisation in September centered on the keyword ‘Chinese speaking dentist Melbourne.’ Looking ahead to October, the SEO campaign will emphasise off-page optimisation strategies, incorporating map embeds from Google Maps. These map embeds act as high-quality outbound links, potentially enhancing the site’s overall authority and reliability, contributing to sustained SEO excellence.

The Google Business Profile (GBP) exhibited noteworthy performance in September. Despite challenges with Google automatically altering details in July, including business name and website address, user traffic remained unaffected due to proper 301 redirection protocols implemented during domain migration. Google approved the correction of the website URL at the end of September.

Key metrics for the GBP listing showcased positive trends, with 17,492 total views (up from 14,570 previously), 164 website visits (up from 129), 221 requests for directions (up from 191), and 76 phone calls (up from 48). This data indicates increased visibility, engagement, and user interaction, reflecting the success of our GBP strategy and the resilience of user traffic through meticulous redirection efforts.

SEO Analysis

• 2 keyword ranking in top 3 (first page) results
• 4 keywords ranking in top 4-10 (first page) results
• Keyword ‘happy dentistry’ is ranking in the 1st position (first page).
• Keyword ‘Chinese speaking dentist Port Melbourne’ is ranking in the 3rd position (first page).
• Keyword ‘teeth whitening Port Melbourne’ is ranking in the 7th position (first page).
• Keyword ‘Chinese speaking dentist Melbourne’ is ranking in the 9th position (first page), up from 13th position (second page) in the previous month.
• In September, the SEO on-page optimisation focused on the keyword ‘Chinese speaking dentist Melbourne’.
• Through October, the SEO campaign will focus on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.

GBP Analysis

• The keyword ‘Chinese dental Melbourne CBD’ is ranking in 2nd position (in the map pack) in Google Maps or local search results.
• The keyword ‘Chinese speaking dentist Melbourne’ is ranking in 6th position in Google Maps or local search results.
• The keyword ‘Chinese dentist Melbourne CBD’ is ranking in 5th position in Google Maps or local search results.
• In late July, Google automatically changed some of the details in the GBP listing, including the business name and website address. This did not affect user traffic since proper 301 redirection protocols have been implemented during the domain name migration. All user traffic has been redirected to the correct website address. Application to correct the website URL was finally approved by Google at the end of September.
• The Google Business Profile listing achieved 17,492 total views (up from 14,570 previously), 164 website visits (up from 129 previously), 221 requests for directions (up from 191 previously) and 76 phone calls (up from 48 previously).

Manager Analysis

August brought positive developments to the SEO campaign, with 1 keyword achieving a top 3 ranking on the first page, and 2 keywords securing positions within the top 4-10 results. Notably, ‘happy dentistry’ emerged as the leader in the 1st position on the first page, while ‘Chinese speaking dentist Port Melbourne’ claimed the 4th spot, and ‘teeth whitening Port Melbourne’ secured the 9th position. ‘Chinese speaking dentist Melbourne’ showed promise, ranking 13th on the second page.

The month of August saw the SEO strategy focus on off-page optimisation, particularly through the implementation of a local citation strategy. This approach aimed to strengthen the association between ‘Dr. Jenny Liu’ and ‘Happy Dentistry,’ resulting in ‘Happy Dentistry’ now appearing in the top 3 results for the search term ‘dentist Dr. Jenny Liu.’

Additionally, August witnessed a core algorithm update from Google, which could potentially impact search rankings and organic traffic. To mitigate any adverse effects, the team closely monitored site metrics and remained prepared to implement necessary adjustments in alignment with the update’s implications. Looking ahead to September, the SEO campaign will prioritise on-page optimisation efforts for the keyword ’emergency dentist Preston.’ This keyword faces high competition, substantial monthly search volume, and room for improvement in rankings, making it a prime target for advancement towards the first page of Google search results.

In August, the Google Business Profile (GBP) listing exhibited notable performance. ‘Chinese speaking dentist Melbourne’ secured the 7th position in Google Maps or local search results, demonstrating solid visibility. However, it’s worth noting that in late July, Google automatically updated certain details in the GBP listing, including the business name and website address. The application to correct the website URL is currently pending review by Google. Fortunately, due to the implementation of proper 301 redirection protocols during the domain name migration, all user traffic continues to be redirected to the correct website address, ensuring a seamless user experience. The GBP listing achieved impressive results, garnering 14,570 total views, 129 website visits, 191 requests for directions, and 48 phone calls. These metrics reflect the effectiveness of the GBP listing in driving user engagement and interactions with the practice, contributing to its online success.

SEO Analysis