Manager Analysis
In April, the SEO campaign for Happy Dentistry focused on page redirection protocols from the old to the new domain. This was essential to ensure that the benefits of the SEO work done in the past months were passed on to the new domain. In terms of rankings, the result was two keywords ranking in the top 4-10 (first page) results, with the keyword ‘Chinese speaking dentist Port Melbourne’ ranking in the 8th position (first page), and ‘Chinese speaking dentist Richmond’ ranking in the 8th position (first page). Meanwhile, ‘Chinese speaking dentist Pascoe Vale’ was ranked in the 11th position (second page) and ‘Chinese speaking dentist Moonee Ponds’ was ranked in the 11th position (second page). For the month of May, the SEO on-page optimisation will now shift to the new domain, and the focus will be on the keyword ‘emergency dentist Melbourne’. This keyword has a high level of competition, and significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.
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