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Happy Dentistry – August 2023 Monthly Report

by | Sep 7, 2023 | Happy Dentistry

Manager Analysis

August brought positive developments to the SEO campaign, with 1 keyword achieving a top 3 ranking on the first page, and 2 keywords securing positions within the top 4-10 results. Notably, ‘happy dentistry’ emerged as the leader in the 1st position on the first page, while ‘Chinese speaking dentist Port Melbourne’ claimed the 4th spot, and ‘teeth whitening Port Melbourne’ secured the 9th position. ‘Chinese speaking dentist Melbourne’ showed promise, ranking 13th on the second page.

The month of August saw the SEO strategy focus on off-page optimisation, particularly through the implementation of a local citation strategy. This approach aimed to strengthen the association between ‘Dr. Jenny Liu’ and ‘Happy Dentistry,’ resulting in ‘Happy Dentistry’ now appearing in the top 3 results for the search term ‘dentist Dr. Jenny Liu.’

Additionally, August witnessed a core algorithm update from Google, which could potentially impact search rankings and organic traffic. To mitigate any adverse effects, the team closely monitored site metrics and remained prepared to implement necessary adjustments in alignment with the update’s implications. Looking ahead to September, the SEO campaign will prioritise on-page optimisation efforts for the keyword ’emergency dentist Preston.’ This keyword faces high competition, substantial monthly search volume, and room for improvement in rankings, making it a prime target for advancement towards the first page of Google search results.

In August, the Google Business Profile (GBP) listing exhibited notable performance. ‘Chinese speaking dentist Melbourne’ secured the 7th position in Google Maps or local search results, demonstrating solid visibility. However, it’s worth noting that in late July, Google automatically updated certain details in the GBP listing, including the business name and website address. The application to correct the website URL is currently pending review by Google. Fortunately, due to the implementation of proper 301 redirection protocols during the domain name migration, all user traffic continues to be redirected to the correct website address, ensuring a seamless user experience. The GBP listing achieved impressive results, garnering 14,570 total views, 129 website visits, 191 requests for directions, and 48 phone calls. These metrics reflect the effectiveness of the GBP listing in driving user engagement and interactions with the practice, contributing to its online success.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘happy dentistry’ is ranking in the 1st position (first page).
  • Keyword ‘Chinese speaking dentist Port Melbourne’ is ranking in the 4th position (first page).
  • Keyword ‘teeth whitening Port Melbourne’ is ranking in the 9th position (first page).
  • Keyword ‘Chinese speaking dentist Melbourne’ is ranking in the 13th position (second page).
  • In August, the SEO campaign focused on off-page optimisation using local citations strategy to improve the association between ‘Dr Jenny Liu’ and Happy Dentistry. Presently, Happy Dentistry appears in the top 3 results for search term ‘dentist Dr Jenny Liu’.
  • Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
  • Through September, the SEO on-page optimisation will focus on the keyword ‘emergency dentist Preston’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.