Manager Analysis
In February we have seen 158 users come to the website with 83 coming from organic SEO. In addition, the initial steps were taken to kick off the SEO campaign. One of the key actions was to remove the most recent listing and update and optimise the old listing for Dr MK Choy on Google Business Profile (formerly Google My Business). This was important to avoid being penalised by Google for having duplicate or conflicting information for businesses in the same industry. Looking ahead to March, the focus will be on implementing more on-page and off-page optimisation strategies to boost the rankings of crucial keywords. The aim is to improve the website’s visibility on Google search results and encourage more customer actions on the new site. Ultimately, the goal is to bring the site closer to the first page of search results.
SEO Analysis
In February, the fundamental first steps in the SEO campaign started. Some of the highlights of the work done are listed below.
Submission of the correct local business schema
The XML sitemap has been re-submitted to Google
Conduct a detailed review of company, competitors, customers
A complete audit of the homepage and individual web pages is ongoing
Also in February, revisions to the content pages were carried out. Content additions to Payment and Health Funds were created.
For Google Business Profile (formerly Google My Business), the most recent listing has been removed. Instead, the old listing for Dr MK Choy has been updated and optimised. Google penalises businesses in the same industry having the same names, addresses and phone numbers.
Through March, more on-page and off-page strategies will be carried out to boost the rankings of the vital keywords, with the ultimate goal of bringing them closer to the first page of Google search results and improving customer actions on the new site.
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