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Manager Analysis

In the month of June, the SEO Campaign revealed important insights and areas for improvement. Two keywords achieved rankings within the first page, specifically the keyword ‘Chinese speaking dentist Port Melbourne’ in the 8th position and ‘teeth whitening Port Melbourne’ in the 9th position. Additionally, the keyword ‘Chinese speaking dentist Melbourne’ secured a position on the second page, ranking 14th.

The SEO campaign focused on off-page optimisation strategies, utilising social foundations and implementing strategies to enhance the website’s visibility, reputation, and online presence. This involved fostering brand recognition across significant social platforms. Following the implementation of redirection protocols and the submission of a new sitemap in May, most of the website’s pages have been crawled but are yet to be indexed by Google. This delay in indexing is a result of Google’s system, and it’s important to note that any redirection process can have temporary effects on rankings.

Moving into July, the SEO campaign’s on-page optimisation efforts will target the keyword ‘cosmetic dentistry Melbourne.’ With high competition and significant search volume, the objective is to improve its rankings and bring it closer to the first page of Google search results under the new domain.

SEO Analysis

  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Chinese speaking dentist Port Melbourne’ is ranking in the 8th position (first page).
  • Keyword ‘teeth whitening Port Melbourne’ is ranking in the 9th position (first page).
  • Keyword ‘Chinese speaking dentist Melbourne’ is ranking in the 14th position (second page).
  • In June, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
  • After the redirection protocols were implemented in May, the new sitemap was submitted. Most of the pages have been crawled but have yet to be indexed by Google. This is entirely up to Google’s system. As mentioned previously, any redirection process could affect the rankings temporarily.
  • Through July, the SEO on-page optimisation will focus on the keyword ‘cosmetic dentistry Melbourne’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it back closer to the first page of Google search results under the new domain.