Manager Analysis
March was a positive month as we saw a 46.8% increase in traffic to the website with almost all users coming from organic search. There is currently 1 keyword ranking in the top 4-10 positions on the first page of Google search. During the month of March, the SEO campaign was dedicated to generating fresh SEO location pages that revolved around “emergency dentist” and “teeth whitening”. The primary objective of these new content pages was to reinforce the targeted keywords and locations, ultimately bringing them closer to the top positions on the first page of Google search results, while also encouraging higher customer engagement on the new site.
SEO Analysis
1 keyword ranking in top 4-10 (first page) results
Keyword ‘Chinese speaking dentist Moonee Ponds’ is ranking in the 9th position (first page).
Keyword ‘Chinese speaking dentist Newport’ is ranking in the 13th position (second page).
In March, the SEO campaign focused on creating new SEO location pages about ‘emergency dentist’ and ‘teeth whitening’. The new pages can be viewed here: https://bit.ly/3K9KEoC. The new content pages aim to support target keywords and locations to bring them closer to the first page of Google search results and improve customer actions on the new site.
Through April, the SEO on-page optimisation will focus on the keyword ‘childrens dentistry Melbourne’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to boost its position in Google search results.
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