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Happy Dentistry – September 2023 Monthly Report

by | Oct 9, 2023 | Happy Dentistry

Manager Analysis

In September, our SEO efforts resulted with 2 keywords securing top 3 positions and an additional 4 keywords ranking in the top 4-10 positions on the first page. Notably, ‘happy dentistry’ claimed the 1st position, and ‘Chinese speaking dentist Port Melbourne’ secured the 3rd position. ‘Teeth whitening Port Melbourne’ held a strong 7th position, while ‘Chinese speaking dentist Melbourne’ improved from the 13th to the 9th position, moving up from the second page in the previous month.

The strategic focus of on-page optimisation in September centered on the keyword ‘Chinese speaking dentist Melbourne.’ Looking ahead to October, the SEO campaign will emphasise off-page optimisation strategies, incorporating map embeds from Google Maps. These map embeds act as high-quality outbound links, potentially enhancing the site’s overall authority and reliability, contributing to sustained SEO excellence.

The Google Business Profile (GBP) exhibited noteworthy performance in September. Despite challenges with Google automatically altering details in July, including business name and website address, user traffic remained unaffected due to proper 301 redirection protocols implemented during domain migration. Google approved the correction of the website URL at the end of September.

Key metrics for the GBP listing showcased positive trends, with 17,492 total views (up from 14,570 previously), 164 website visits (up from 129), 221 requests for directions (up from 191), and 76 phone calls (up from 48). This data indicates increased visibility, engagement, and user interaction, reflecting the success of our GBP strategy and the resilience of user traffic through meticulous redirection efforts.

SEO Analysis

  • 2 keyword ranking in top 3 (first page) results
  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘happy dentistry’ is ranking in the 1st position (first page).
  • Keyword ‘Chinese speaking dentist Port Melbourne’ is ranking in the 3rd position (first page).
  • Keyword ‘teeth whitening Port Melbourne’ is ranking in the 7th position (first page).
  • Keyword ‘Chinese speaking dentist Melbourne’ is ranking in the 9th position (first page), up from 13th position (second page) in the previous month.
  • In September, the SEO on-page optimisation focused on the keyword ‘Chinese speaking dentist Melbourne’.
  • Through October, the SEO campaign will focus on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.

GBP Analysis

  • The keyword ‘Chinese dental Melbourne CBD’ is ranking in 2nd position (in the map pack) in Google Maps or local search results.
  • The keyword ‘Chinese speaking dentist Melbourne’ is ranking in 6th position in Google Maps or local search results.
  • The keyword ‘Chinese dentist Melbourne CBD’ is ranking in 5th position in Google Maps or local search results.
  • In late July, Google automatically changed some of the details in the GBP listing, including the business name and website address. This did not affect user traffic since proper 301 redirection protocols have been implemented during the domain name migration. All user traffic has been redirected to the correct website address. Application to correct the website URL was finally approved by Google at the end of September.
  • The Google Business Profile listing achieved 17,492 total views (up from 14,570 previously), 164 website visits (up from 129 previously), 221 requests for directions (up from 191 previously) and 76 phone calls (up from 48 previously).