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Happy Dentistry – July 2023 Monthly Report

Aug 7, 2023

Manager Analysis

In July, the SEO campaign showed positive progress, with 3 keywords securing positions in the top 4-10 on the first page of search results. Notably, ‘Chinese speaking dentist Port Melbourne’ and ‘teeth whitening Port Melbourne’ both achieved a 7th position, while ‘teeth whitening Prahran’ ranked 8th on the first page. Additionally, the keyword ‘Chinese speaking dentist Melbourne’ made progress, reaching the 13th position on the second page. July’s on-page optimisation efforts were focused on the keyword ‘wisdom teeth removal Melbourne,’ with expectations of improved rankings in the near future. Looking ahead to August, the SEO campaign will shift its focus to off-page optimisation, aiming to gain local citations that will dissociate the term ‘Dr. Jenny Liu’ from the old dental practice. This strategy aims to improve the likelihood that the name will appear in search results under Happy Dentistry, further enhancing the site’s visibility and online presence.

SEO Analysis

  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Chinese speaking dentist Port Melbourne’ is ranking in the 7th position (first page).
  • Keyword ‘teeth whitening Port Melbourne’ is ranking in the 7th position (first page).
  • Keyword ‘teeth whitening Prahran’ is ranking in the 8th position (first page).
  • Keyword ‘Chinese speaking dentist Melbourne’ is ranking in the 13th position (second page).
  • In July, the SEO on-page optimisation focused on the keyword ‘wisdom teeth removal Melbourne’. Its ranking can be expected to improve in the upcoming weeks.
  • Through August, the SEO campaign will focus on off-page optimisation to gain local citations that will help dissociate the term ‘Dr Jenny Liu’ from the old dental practice. The goal is to improve the chances that the name will appear in the search results under Happy Dentistry.

    • Happy Dentistry – June 2023 Monthly Report

    Jul 7, 2023

    Manager Analysis

    In the month of June, the SEO Campaign revealed important insights and areas for improvement. Two keywords achieved rankings within the first page, specifically the keyword ‘Chinese speaking dentist Port Melbourne’ in the 8th position and ‘teeth whitening Port Melbourne’ in the 9th position. Additionally, the keyword ‘Chinese speaking dentist Melbourne’ secured a position on the second page, ranking 14th.

    The SEO campaign focused on off-page optimisation strategies, utilising social foundations and implementing strategies to enhance the website’s visibility, reputation, and online presence. This involved fostering brand recognition across significant social platforms. Following the implementation of redirection protocols and the submission of a new sitemap in May, most of the website’s pages have been crawled but are yet to be indexed by Google. This delay in indexing is a result of Google’s system, and it’s important to note that any redirection process can have temporary effects on rankings.

    Moving into July, the SEO campaign’s on-page optimisation efforts will target the keyword ‘cosmetic dentistry Melbourne.’ With high competition and significant search volume, the objective is to improve its rankings and bring it closer to the first page of Google search results under the new domain.

    SEO Analysis

  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Chinese speaking dentist Port Melbourne’ is ranking in the 8th position (first page).
  • Keyword ‘teeth whitening Port Melbourne’ is ranking in the 9th position (first page).
  • Keyword ‘Chinese speaking dentist Melbourne’ is ranking in the 14th position (second page).
  • In June, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
  • After the redirection protocols were implemented in May, the new sitemap was submitted. Most of the pages have been crawled but have yet to be indexed by Google. This is entirely up to Google’s system. As mentioned previously, any redirection process could affect the rankings temporarily.
  • Through July, the SEO on-page optimisation will focus on the keyword ‘cosmetic dentistry Melbourne’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it back closer to the first page of Google search results under the new domain.