Happy Dentistry – May 2023 Monthly Report
Manager Analysis
In the month of May, the SEO campaign made significant strides, resulting in improved rankings for several keywords. Three keywords, namely ‘Chinese speaking dentist Port Melbourne’, ‘Chinese speaking dentist Newport’, and ‘Chinese speaking dentist Pascoe Vale’, achieved favourable rankings on the first page, securing positions ranging from 8th to 10th. To enhance the website’s performance, on-page optimisation efforts were concentrated on the keyword ’emergency dentist Melbourne’, with expected improvements in its ranking in the coming weeks. Moreover, redirection protocols were implemented to smoothly transition users and search engines from the old domain name to the new one, preserving the SEO value and link equity previously established. It’s important to note that temporary fluctuations in rankings may occur during the redirection process. Looking ahead to June, the SEO campaign will shift its focus to off-page optimisation, leveraging social foundations and strategies to bolster visibility, reputation, and online presence across key social platforms.
SEO Analysis
Happy Dentistry – April 2023 Monthly Report
Manager Analysis
In April, the SEO campaign for Happy Dentistry focused on page redirection protocols from the old to the new domain. This was essential to ensure that the benefits of the SEO work done in the past months were passed on to the new domain. In terms of rankings, the result was two keywords ranking in the top 4-10 (first page) results, with the keyword ‘Chinese speaking dentist Port Melbourne’ ranking in the 8th position (first page), and ‘Chinese speaking dentist Richmond’ ranking in the 8th position (first page). Meanwhile, ‘Chinese speaking dentist Pascoe Vale’ was ranked in the 11th position (second page) and ‘Chinese speaking dentist Moonee Ponds’ was ranked in the 11th position (second page). For the month of May, the SEO on-page optimisation will now shift to the new domain, and the focus will be on the keyword ‘emergency dentist Melbourne’. This keyword has a high level of competition, and significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.