Happy Tappy – October 2020
Manager
The month of October picks up satisfactorily from September’s shift to the SEO organic campaign from Google Maps. The massive 73.3% jump in user site visits from the previous month’s 45 users to 78 users in October indicate that the site’s boosting has produced a steadily growing reach in website traffic. A noteworthy accomplishment of the SEO campaign is the growth of organic traffic from September’s 17 organic users to 28 organic users in October, with 26 out of 28 of those users tagged as new users to the site. As we continue to strengthen the site’s boosting, we’re pleased to see that the targeted keywords ‘blocked drains Cannington’, ‘blocked drains Southern River’, ‘blocked drains Huntingdale’, and ‘blocked drains Canning Vale’ are all in the first page of search results, with the ranking of the keyword ‘blocked drains Canning Vale’ gaining traction from September’s 8th position to 6th position in October in the search results. We will be using an off-page strategy and on-page optimisations through November to further boost traffic and see the ranking for the keyword ‘blocked drains Canning Vale’ move closer to the top 3 positions of Google’s results.
SEO Analysis
Happy Tappy – September 2020
Manager
Since shifting our strategy from the Google Maps to the SEO organic campaign, we have sent the new SEO pages live on the website and are pleased to see they are performing steadily. With an overall website traffic of 45 users, we see great potential for the coming months as we trace an upward trend throughout the latter part of September. Out of the 45 site visitors, 17 of them were brought in by the organic (SEO) channel. This is a strong number of users to pull in considering the amount of overall traffic achieved so far. By further strengthening the SEO campaign in the upcoming month, we are expecting more organic traffic to roll in. For our keyword rankings, we have 7 keywords within the first page of Google search result positions. Our focus keywords for the campaign are currently ranking within the top 10 search results (first page on Google), with keywords ‘blocked drains Cannington’ and ‘blocked drains Southern River’ ranking in the 4th position of Google. Overall, the campaign shift has been a success and we do expect to see the rankings moving around significantly in October.