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We again see favourable results for the campaign in June! User traffic continues to climb, although by a smaller margin of 11.8%. We did experience an issue with tracking site traffic, as we faced an issue in the implementation of tracking codes. This has since been addressed. Of the site visitors we were able to track, 61.5% of them arrived through organic (SEO) channels – a consistent percentage from the month prior. Regarding SEO performance, we again saw a small rise in the site’s average SEO rank, and keyword performance has been very steady. In June, we focused our on-page optimisations on the ‘dentist Camberwell’ keyword, which currently ranks 39th. We expect it to improve in ranking in the coming weeks. July will see us shift towards off-page strategies to boost keyword rankings in Google search results.

SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist South Yarra’ is ranking in 1st position (first page)
  • Keyword ‘orthodontics Prahran’ ranking in 1st position (first page)
  • Keyword ‘childrens dentist Camberwell’ ranking in 7th position (first page)
  • Keyword ‘dentist South Yarra’ ranking in 22nd position (third page)
  • Keyword ‘teeth whitening Camberwell’ is ranking in 9th position (first page), up from 21st position (third page) after optimisation work in May.
  • In June, we completed on-page optimisation with a focus on the keyword ‘dentist Camberwell’ and we expect movement in its ranking in the next few weeks.
  • For the month of July, we plan to focus on off-page strategy to boost rankings in the Google search results.