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Hawksburn Village Dental – November 2020 Monthly Report

Dec 7, 2020

Manager

November again sees mixed results from website and SEO performance. Following a surge in user traffic in October, this month has seen a slight dip of 32.1%, although the majority of these users continue to arrive through organic (SEO) channels, which is reassuring. There was again a spike in traffic in the middle of November, and we hope to raise the overall trend and stabilise user visits in the coming month. The site’s average SEO ranking has again improved by 12.5%, with 24 keywords now in the top 3 spots of organic search results which is a huge win for the month! We also still have 35 further keywords within the top 4 to 10 spots. Unfortunately, the keyword ‘dentist camberwell’ has dropped in ranking, so for December we will continue using on-page optimisations to move the target keywords back to the first page of search results which we are confident will also lead to the website traffic bouncing back up.

SEO Analysis

  • 24 keywords ranking in top 3 (first page) results
  • 35 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist camberwell’ ranking in 51st position (sixth page)
  • Keyword ‘dentist south yarra’ ranking in 12th position (second page)
  • Keyword ‘childrens dentist hawthorn’ ranking in 11th position (second page)
  • On-page optimisations will again be used in December to see the ranking for all the targeted keywords secure a position on the first page of Google’s results

    • Hawksburn Village Dental – October 2020 Monthly Report

    Nov 6, 2020

    Manager

    October has seen mixed results for website performance, although there are generally positive trends. Despite concerns in September that website traffic might dip, there has been an 83.3% increase in users accessing the site. We have noted an increase in users arriving from organic (SEO) traffic which is pleasing to see. There was a spike in traffic the second week of October, while site visits have stabilised since then, and the expectation is that optimisation will raise the overall trend. The site’s average SEO rank has also improved, although it has seen an 8.3% drop in keywords in the top 3 results, with 24 keywords in those positions. A further 41 keywords rank within the top 4 to 10 spots. In good news, the targeted keyword ‘dentist camberwell’ has moved up into the 23rd position after a drop in September. We will again use on-page optimisations in November to boost the ranking of the ‘dentist camberwell’ keyword and move its ranking into the first page of organic search results.

    SEO Analysis

  • 24 keywords ranking in top 3 (first page) results
  • 41 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist camberwell’ ranking in 23rd position (third page)
  • Keyword ‘dentist south yarra’ ranking in 13th position (second page)
  • Keyword ‘childrens dentist hawthorn’ ranking in 10th position (first page)
  • On-page optimisations will again be used in November to see the ranking for the keyword ‘dentist camberwell’ secure a position on the first page of Google’s results