Hawksburn Village Dental – August 2020 Monthly Report
Manager
The month of August has produced slower results than expected especially with our keyword rankings. Unfortunately, we have had another decline in our website traffic this month worth 22.1%. On a positive note, the majority of these users were still brought in by the organic (SEO) channel, which is a good indication of a stable SEO presence. Our keyword rankings have generally dropped this month, as well as in the number of keywords ranking in the top 3 positions. Two of our targeted keywords have dropped from their previous rankings, with keyword “dentist camberwell” falling to the third page of Google. We aim to recover these losses for the month by utilising on-page optimisations concentrating on our targeted keywords for the coming month of September.
SEO Analysis
Hawksburn Village Dental – July 2020 Monthly Report
Manager
We see a variety of results for the month of July from the SEO campaign. We were able to slightly recover from June’s decline in overall website traffic as we note a positive growth in traffic this month. However, there is a decrease in users coming in from our organic SEO channel which could be related to the changing restrictions from COVID-19. On the other hand, we are glad to note that our average keyword ranking has improved for July as we see a 20.8% increase in the number of keywords we have ranking in top 3 positions of Google search results. The rankings of our focus keywords are secured in the first 2 pages of Google. Although keyword ‘dentist camberwell’ was able to move into the 18th position from last month’s 22nd position, our keyword ‘dentist south yarra’ has dropped from the 12th position into the 15th this July. Our primary goal for the month of August is to move up all of our targeted keywords into the first page of results. Our strategy will utilise on-page optimisations for the targeted keywords.