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Hawksburn Village Dental – August 2022 Monthly Report

Sep 7, 2022

Manager

This last month sees up-and-down, but still favourable results. With website traffic tracking rectified, we saw a small but welcome increase in total site visitors. The month also ended on a high note where a large majority of these users arrived through organic (SEO) channels, with almost all of them new. The site’s average SEO rank took a small dip, but a large number of keywords remain on Google’s first page of search results. Many of them hold the #1 position as well.

SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • 36 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist South Yarra’ is ranking in 1st position (first page)
  • Keyword ‘orthodontics Prahran’ ranking in 1st position (first page)
  • Keyword ‘childrens dentist Camberwell’ ranking in 6th position (first page)
  • Keyword ‘teeth whitening Camberwell’ is ranking in 8th position (first page)

    • Hawksburn Village Dental – July 2022 Monthly Report

    Aug 5, 2022

    Manager

    July brings mixed but favourable results for the campaign. We faced a slight issue with tracking site traffic at the start of the month, so tracking only begins at 6 July. This means our data regarding website metrics might not be entirely accurate. Of the site visitors we did record, 63.6% of them arrived through organic (SEO) channels – again, a consistent percentage from June. In terms of SEO, we saw a much more significant rise in the site’s average SEO rank, which is very promising. We also see more keywords in the first page of Google search results. In July, we focused on off-page strategies to boost search rankings and website authority. For August, we will return to on-page optimisations focusing on the ‘orthodontics Camberwell’ keyword, which currently ranks 29th. It has a high search volume, so we aim to bring it to the top 10 spots.

    SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 27 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist South Yarra’ is ranking in 1st position (first page)
  • Keyword ‘orthodontics Prahran’ ranking in 1st position (first page)
  • Keyword ‘childrens dentist Camberwell’ ranking in 7th position (first page)
  • Keyword ‘teeth whitening Camberwell’ is ranking in 10th position (first page)
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • For the month of August, our plan is to focus our on-page optimisation on the keyword ‘orthodontics Camberwell’ as it has significant monthly searches and moderate-to-medium competition. Our aim is to bring it closer to the first page of Google search results.