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Hawksburn Village Dental – June 2022 Monthly Report

Jul 7, 2022

Manager

We again see favourable results for the campaign in June! User traffic continues to climb, although by a smaller margin of 11.8%. We did experience an issue with tracking site traffic, as we faced an issue in the implementation of tracking codes. This has since been addressed. Of the site visitors we were able to track, 61.5% of them arrived through organic (SEO) channels – a consistent percentage from the month prior. Regarding SEO performance, we again saw a small rise in the site’s average SEO rank, and keyword performance has been very steady. In June, we focused our on-page optimisations on the ‘dentist Camberwell’ keyword, which currently ranks 39th. We expect it to improve in ranking in the coming weeks. July will see us shift towards off-page strategies to boost keyword rankings in Google search results.

SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist South Yarra’ is ranking in 1st position (first page)
  • Keyword ‘orthodontics Prahran’ ranking in 1st position (first page)
  • Keyword ‘childrens dentist Camberwell’ ranking in 7th position (first page)
  • Keyword ‘dentist South Yarra’ ranking in 22nd position (third page)
  • Keyword ‘teeth whitening Camberwell’ is ranking in 9th position (first page), up from 21st position (third page) after optimisation work in May.
  • In June, we completed on-page optimisation with a focus on the keyword ‘dentist Camberwell’ and we expect movement in its ranking in the next few weeks.
  • For the month of July, we plan to focus on off-page strategy to boost rankings in the Google search results.

    • Hawksburn Village Dental – May 2022 Monthly Report

    May 7, 2022

    Manager

    May brings much more positive results for the campaign, which is very favourable. User traffic saw some welcome recovery by 44.0%, although the overall trend was up-and-down. Our peak was on 10th May, with 13 users on the website and 12 of them new. 65% of overall user visits came through organic (SEO) channels, and almost all of them were new to the site. In terms of SEO performance, we saw a 6.7% rise in the site’s average SEO rank, which is pleasing to see. A significant number of our keywords remain in the top 10 spots, and we have more keywords ranking on Google than last month. In May, we completed optimisations on the ‘teeth whitening camberwell’ target keyword and we expect it will improve in rank in the coming weeks. In June, we will target the competitive ‘dentist camberwell’ target keyword to take advantage of its monthly search volume.

    SEO Analysis

  • 18 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist south yarra’ is ranking in 1st position (first page)
  • Keyword ‘orthodontics prahran’ ranking in 1st position (first page)
  • Keyword ‘childrens dentist camberwell’ ranking in 5th position (first page)
  • Keyword ‘dentist south yarra’ ranking in 18th position (second page)
  • In May, we completed on-page optimisation with a focus on the keyword ‘teeth whitening camberwell’ and we expect movement in its ranking in the next few weeks.
  • For the month of June, we plan to focus our on-page strategy on the high-competition keyword ‘dentist camberwell’ as it has an average of 1,000 monthly searches and to boost its ranking in the Google search results.