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Hawksburn Village Dental – April 2022 Monthly Report

Apr 7, 2022

Manager

We’ve seen mixed results for the campaign this April, but it’s not without some positives! User visits again saw a decline, this time by 22.5%. Still, the overall trend saw several peaks and ended on a good note. April 27–28 saw notable highs, and almost all those visits were from new users. A majority of those users arrived through organic (SEO) channels – 73 in total, with 68 new. More favourably, the average SEO rank went up by 6.7%, and we have more keywords now in the top 10 spots of Google’s search results! In April, we optimised the ‘dentist kew’ target keyword, which we expect will improve in rank in the coming weeks. For May, we will switch focus to the ‘teeth whitening camberwell’ target keyword, which is very competitive.

SEO Analysis

  • 18 keywords ranking in top 3 (first page) results
  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist south yarra’ is ranking in 1st position (first page)
  • Keyword ‘orthodontics prahran’ ranking in 1st position (first page)
  • Keyword ‘childrens dentist hawthorn’ ranking in 5th position (first page)
  • Keyword ‘dentist south yarra’ ranking in 20th position (second page)
  • In April, we completed on-page optimisation with a focus on the keyword ‘dentist kew’ and we expect its ranking to improve in the coming weeks.
  • For the month of May, we plan to focus our on-page strategy on the high-competition keyword ‘teeth whitening camberwell’ to boost its ranking in the Google search results.

    • Hawksburn Village Dental – February 2022 Monthly Report

    Mar 7, 2022

    Manager

    February continues last month’s favourable results, with more positives for the campaign. User site traffic saw welcome recovery, going up by 13.9%, with an upward trend towards the end. Almost all our users arrived through organic (SEO) channels, with 100 in total and 94 of them new. Users also spent 24.7% more time on the website, showing that our content is relevant to their searches. In terms of SEO, the site saw a 4.1% increase in the average SEO rank, which is very pleasing to see. We have more keywords in the top 3 positions now – 20 this month, with 10 holding the #1 spot. In particular, we saw fantastic movement from the ‘dentist caulfield’ target keyword, which now ranks 20th after falling from the top 100 spots. March will see us focus on-page optimisations on the ‘dentist fitzroy’ target keyword, which is highly competitive with a significant monthly search volume.

    SEO Analysis

  • 22 keywords ranking in top 3 (first page) results
  • 28 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist south yarra’ is ranking in 1st position (first page)
  • Keyword ‘childrens dentist hawthorn’ ranking in 5th position (first page)
  • Keyword ‘dentist south yarra’ ranking in 18th position (second page)
  • In February, we completed on-page optimisation with a focus on the keyword ‘dentist caulfield’ which now ranks in 20th position (second page), a big improvement after it fell out of the top 100 rankings in the previous month.
  • Through March, we plan to focus our on-page strategy on the high-competition keyword ‘dentist fitzroy’ as it has significant average monthly searches.