Select Page

Hawksburn Village Dental – June 2021 Monthly Report

Jul 7, 2021

Manager

The results produced for the month of June prove that it has been a challenging period for the SEO campaign. Although there was a slight increase in overall website traffic, the heavy fluctuations and lack of growth in the number of users coming in from the organic channel will be addressed in the coming month. For keyword rankings, there has unfortunately been a drop in the number of keywords on the first page of Google search results. This has affected the overall SEO ranking as well. At the same time, the targeted keywords exhibited downward movements throughout the month. In turn, we will be focusing on boosting these keywords with an on-page strategy for the coming month of July to ensure we can see the rankings and in turn, website traffic, bounce back up through July.

SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist camberwell’ is ranking in 14th position (second page)
  • Keyword ‘dentist south yarra’ ranking in 27th position (third page)
  • Keyword ‘childrens dentist hawthorn’ ranking in 83rd position (ninth page)
  • For June, on-page optimisations were completed with a particular focus on the keyword ‘dentist south yarra’ which is in 27th position (third page).
  • Through July, we will expand our on-page strategy to boost the keyword ‘dentist caulfield’ from its current 23rd ranking closer to the first page of search results.

    • Hawksburn Village Dental – May 2021 Monthly Report

    Jun 9, 2021

    Manager

    The month of May has produced stable results for the SEO campaign. Nevertheless, there are concerning dips in data that will be addressed for the coming months. To start off, it has been positive to finally see the trend in overall site traffic turn around as we track a slight increase in site visits. However, the number of organic users has dropped down to 89 from 90 organic users the previous month. This is only a minimal difference, but one that we will take into consideration for the coming month of June. We are pleased to see that the average SEO rankings are held steady as the number of keywords ranking in the top 3 and top 4 to 10 positions remain the same. Nevertheless, the targeted keywords have been dropping from their previous rankings into more concerning positions. For the coming months, we expect to see more positive movement for these targeted keywords brought about by our on-page strategy.

    SEO Analysis

  • 20 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist camberwell’ is unranked in Google search results.
  • Keyword ‘dentist south yarra’ ranking in 19th position (second page)
  • Keyword ‘childrens dentist hawthorn’ ranking in 13th position (second page)
  • For May, on-page optimisations were completed with a particular focus on the keyword ‘dentist Camberwell’ as there is significant search volume for this keyword each month. We expect more movements in the ranking for this keyword over the coming weeks as a result of our recent optimisations.
  • Through June, we will expand our on-page strategy to boost the ‘dentist south yarra’ keyword ranking closer to the first page of search results.