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Hobart Buyers Agents – June 2022 Monthly Report

Jul 7, 2022

Manager

We again see ups and downs for the month of June, with mixed website metrics but stable SEO results. Website traffic declined by 12.5%, but the month started very strongly. Organic user traffic remains steady, as 61.6% of users arrived through SEO channels. More favourably, average session duration is now almost at 2 minutes, with organic users spending an average of 2:27 on the site. In terms of SEO, our average rank holds steady at 4.0 still, with both keywords ranking fairly high. Google Maps results are similarly consistent, with both keywords in the top 3 spots of the map pack. In June, we created and posted optimised GMB content for better location relevance. In July, we will focus on off-page strategies to improve keyword rankings and customer actions.

SEO Analysis

  • For June, we are seeing generally stable results for both organic search and Google Maps listing.
  • 1 keyword ranking in top 3 (first page) results
  • 1 keyword ranking in top 4-10 (first page) results
  • Keyword ‘buyers agent Hobart’ ranking in 2nd position (first page) in organic Google results
  • Keyword ‘buyers agent Hobart’ ranking in 1st position (in map pack) in Google Maps results
  • Keyword ‘buyers agent Tasmania’ ranking in 6th position (first page) in organic results
  • Keyword ‘buyers agent Tasmania’ is back ranking in 2nd position (in map pack) in Google Maps results
  • In June, we created and posted SEO optimised content for the GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3OsSESl.
  • For the month of July, we will focus on off-page strategy to improve rankings in organic search and customer actions in Google Maps.

    • Hobart Buyers Agents – May 2022 Monthly Report

    May 7, 2022

    Manager

    The SEO campaign had its ups and downs in May, with a decline in website metrics but a steady performance in terms of SEO rank. User visits went down by 57.8%, although the overall trend was fairly high. 63% of website visitors arrived through organic (SEO) channels, and spent an average of a minute on the website. This signals that our content continues to be relevant to user searches. Meanwhile, the site’s average SEO rank remains steady at 4.0 overall. Google Maps results have been thankfully consistent, with one keyword ranking in the #1 spot. May saw us complete optimisations on the ‘buyers agent Hobart’ target keyword, which presently ranks at #2 in organic Google results. For June, we will focus on the ‘buyers agent Tasmania’ target keyword to improve its ranking on both searches and Maps.

    SEO Analysis

  • For May, we are seeing generally stable results for both organic search and Google Maps listing.
  • 1 keyword ranking in top 3 (first page) results
  • 1 keyword ranking in top 4-10 (first page) results
  • Keyword ‘buyers agent Hobart’ ranking in 2nd position (first page) in organic Google results
  • Keyword ‘buyers agent Hobart’ ranking in 1st position (in map pack) in Google Maps results
  • Keyword ‘buyers agent Tasmania’ ranking in 6th position (first page) in organic results
  • Keyword ‘buyers agent Tasmania’ is presently not ranking in the Google Maps results
  • In May, we completed on-page optimisation with a focus on the keyword ‘buyers agent Hobart’.
  • For the month of June, we will continue our off-page strategy on the keyword ‘buyers agent Tasmania’ to improve its Google Maps and organic rankings.