Hobart Buyers Agents – March 2022 Monthly Report
Manager
In March we see some fantastic results for the SEO campaign, which is a very welcome sight. User visits saw a favourable 29.9% increase, with a notable peak on March 07. Over half of the 174 total users arrived through organic (SEO) channels, and almost all of them were new. We’ve also retained the site’s average SEO rank, which is very pleasing to see. Our keyword rankings on both Google and Google Maps have been stable as well. In March, we focused optimisations on the ‘buyers agent Tasmania’ target keyword, which we hope will move closer to the top 3 spots in the coming weeks. This April, we will revisit off-page strategies for the ‘buyers agent Hobart’ target keyword to improve its Google Maps ranking.
SEO Analysis
- The month of March produced generally stable results for both organic search and Google Maps listing.
- 1 keyword ranking in top 3 (first page) results
- 1 keyword ranking in top 4-10 (first page) results
- Keyword ‘buyers agent Hobart’ ranking in 2nd position (first page) in organic Google results
- Keyword ‘buyers agent Hobart’ ranking in 2nd position (in map pack) in Google Maps results
- Keyword ‘buyers agent Tasmania’ ranking in 6th position (first page) in organic results
- Keyword ‘buyers agent Tasmania’ ranking in 2nd position (in map pack) in Google Maps results
- In March, we completed on-page optimisation with a focus on the keyword ‘buyers agent Tasmania’ and we expect improvement in its ranking in the coming weeks.
- For the month of April, we will revisit our off-page strategy on the keyword ‘buyers agent Hobart’ to improve its Google Maps ranking and boost customer actions in the GMB listing.
Hobart Buyers Agents – January 2022 Monthly Report
Manager
January brought mixed results for the SEO campaign, although there remain positives. Site traffic did see a decrease, but more users arrived through organic (SEO) channels than last month. A majority of those users were new, and spent a significant amount of time on the site – showing our content is relevant to their searches. In terms of SEO performance, the site’s average rank is lower than it was in November, but remains high at 4.0. Our keywords are also still on the first page of Google’s search results, with ‘buyers agent Hobart’ ranking in 2nd. January saw us complete on-page optimisations on the ‘buyers agent Tasmania’, which now ranks 6th. In February we will focus off-page strategies on the ‘buyers agent Hobart’ target keyword to try and boost it to the #1 spot.