Hobart Buyers Agents – October 2021 Monthly Report
Manager
The results produced for the month of October are steady and, frankly, quite similar to those we’ve seen from the previous month. Although this can be interpreted positively as having the capacity to secure our existing rankings, it also calls on a more assertive approach for the coming months which we will try to live up to. To start, there has unfortunately been another decrease in overall site traffic amounting to 14.6%. The difference from last month is that there is a bigger dip in the number of organic users from 110 to 78 users this month. For keyword rankings, we continue to secure the same average SEO ranking as well as both the Google Maps and organic ranking for the targeted keywords. This coming month of November, we will be shifting our focus to the Hobart keywords in order to finally secure the top 1 position on both organic Google results and Google Map results.
SEO Analysis
Hobart Buyers Agents – April 2021 Monthly Report
Manager
The month of April has produced strong and stable results for the SEO campaign. We are pleased to report another increase in overall website traffic for the month. The trend in traffic shows heavy fluctuations throughout April, stabilising campaign performance can encourage more consistent site visits for the next month. Unfortunately, despite the slight increase in traffic, the number of organic users has gone down from 100 to 84 users for the month. The organic (SEO) channel remains to be the second top-performing channel in the website. The targeted keywords continue to perform steadily on the first page of results, indicating a strong grasp on the current rankings. We are optimistic in pushing these results further for the coming month of May by using an off-page strategy to in turn see a boost in the website traffic coming from the organic channel.