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Hobart Buyers Agents – February 2022 Monthly Report

by | Mar 7, 2022 | Hobart Buyers Agents | 0 comments

Manager

February again brings mixed results for the SEO campaign, still with some positives. Site traffic again decreased, although the overall trend ended on a high note. We did see fewer people arriving through organic (SEO) channels, but they still make up a majority of user visits. More favourably, the site’s average SEO ranking went up by 11.1%, and our keywords remain on Google’s first page of search results. January saw us focus our optimisations on the ‘buyers agent Hobart’ target keyword, which now ranks 6th. In February, we will focus on the ‘buyers agent Hobart’ target keyword, to boost it to the #1 spot.

SEO Analysis

  • The month of February produced generally stable results for both organic search and Google Maps listing.
  • 1 keyword ranking in top 3 (first page) results
  • 1 keyword ranking in top 4-10 (first page) results
  • Keyword ‘buyers agent Hobart’ ranking in 3rd position (first page) in organic Google results
  • Keyword ‘buyers agent Hobart’ ranking in 2nd position (in map pack) in Google Maps results
  • Keyword ‘buyers agent Tasmania’ ranking in 6th position (first page) in organic results
  • Keyword ‘buyers agent Tasmania’ ranking in 3rd position (in map pack) in Google Maps results
  • In February, we were able to create and post SEO optimised content for the GMB listing which will help us gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3BDndQ1.
  • Through March, we will revisit our on-page strategy on the keyword ‘buyers agent Tasmania’ to improve its current ranking, if not boost it into the top 3 positions in the organic search results.