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Hobart Buyers Agents – January 2022 Monthly Report

by | Feb 7, 2022 | Hobart Buyers Agents | 0 comments

Manager

January brought mixed results for the SEO campaign, although there remain positives. Site traffic did see a decrease, but more users arrived through organic (SEO) channels than last month. A majority of those users were new, and spent a significant amount of time on the site – showing our content is relevant to their searches. In terms of SEO performance, the site’s average rank is lower than it was in November, but remains high at 4.0. Our keywords are also still on the first page of Google’s search results, with ‘buyers agent Hobart’ ranking in 2nd. January saw us complete on-page optimisations on the ‘buyers agent Tasmania’, which now ranks 6th. In February we will focus off-page strategies on the ‘buyers agent Hobart’ target keyword to try and boost it to the #1 spot.

SEO Analysis

  • For January, produced generally stable results for both organic search and Google Maps listing.
  • 1 keyword ranking in top 3 (first page) results
  • 1 keyword ranking in top 4-10 (first page) results
  • Keyword ‘buyers agent Hobart’ ranking in 2nd position (first page) in organic Google results
  • Keyword ‘buyers agent Hobart’ ranking in 2nd position (in map pack) in Google Maps results
  • Keyword ‘buyers agent Tasmania’ ranking in 6th position (first page) in organic results
  • Keyword ‘‘buyers agent Tasmania’ ranking in 2nd position (in map pack) in Google Maps results
  • In January, we completed on-page optimisation with a focus on keyword ‘buyers agent Tasmania’.
  • Through February, we will focus our off-page strategy on the keyword ‘buyers agent Hobart’ to maintain its current ranking, if not boost it into the #1 position in both organic and Google Maps search results.