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The month of July has produced strong results for the SEO campaign with a number of wins across the board. Although there has been a slight dip in overall website traffic amounting to 7.2%, the number of users coming in from the organic (SEO) channel has still increased. This is an indication of continuous growth of the SEO campaign. A solid win for the month is seeing the average SEO ranking improving. This is due to one of the keywords from the top 4 to 10 positions, pushing forward to the top 3 rankings. The targeted keywords have also performed wonderfully well as they continue to secure their positions in the upper portion of the first page of Google search results. For the coming month of August, we aim to continue this level of growth in keyword rankings by using an off-page strategy for the campaign with a particular focus on the keyword ‘buyers agent Hobart’.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 1 keyword ranking in top 4-10 (first page) results
  • Keyword ‘buyers agent Hobart’ ranking in 2nd position (first page) in organic Google results
  • Keyword ‘buyers agent Hobart’ ranking in 2nd position (in map pack) in Google Maps results
  • Keyword ‘buyers agent Tasmania’ ranking in 5th position (first page) of organic results
  • Through August, we will continue with our off-page strategy to further boost the rankings for the Hobart keyword as this was identified as a priority in the previous month.