Manager
November has seen a minor dip in website performance, with a 25.6% drop in user traffic. The trend in site traffic fluctuated over the month, but the relatively stable, upward trend near the end of the month is promising for December. Majority of users continue arriving via CPC (cost per click) channels, but a pleasing portion also come from organic (SEO) channels. Meanwhile, average time spent on the website has increased, which is positive to see and is an indication that the content on the site is engaging and relevant to how users are searching. The keyword ‘buyers agent Hobart’ is sitting comfortably in the 2nd position in both organic results and Google Maps. Another huge with for the month is securing the GMB category ‘Real estate consultant’ after working with Google support on the matter. For December, we will use further off-page strategies to maintain the ranking for the target keyword and work towards an improved position also.
SEO Analysis
- 1 keyword ranking in top 3 (first page) results
- Keyword ‘buyers agent Hobart’ ranking in 2nd position (first page) in organic Google results
- Keyword ‘buyers agent Hobart’ ranking in 2nd position (in map pack) in Google Maps results
- Off-page strategy will be used in December to gain more authority to push the ranking for the keyword ‘buyers agent Hobart’ to top 1 position