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Home Of The Wilde – August 2021 Monthly Report

Sep 6, 2021

Manager

The results produced for the Google Ads campaign this month of August have been slower than expected. First off, there is a slight decrease in traffic brought in by the CPC channel, however it is still sitting at a strong number. There has been a 25.9% decrease in impressions, however, this is due to the change made in adjusting ad scheduling. Both the CTR and conversion rate is currently at 0.9%, with 1 conversion for the month. With the optimisations made in August not providing expected results, we have re-strategised and aim to adjust the ad products names and descriptions to target relevant search volume through keyword research early this September.

Google Ads Analysis

  • 107 Clicks
  • 0.9% CTR
  • 1 Conversion
  • 0.9% Conversion rate
  • August was able to generate great traffic for the Google ads campaign.
  • However, there hasn’t been much improvement in the stats after the change in the ad schedule just to be able to increase the daily budget.
  • The key September change will be to adjust the Product Names and Descriptions to better target the relevant search volume. This will be done in the first few weeks of the month pending research into the best options available.

    • Home Of The Wilde – July 2021 Monthly Report

    Aug 6, 2021

    Manager

    The results produced for the month of July have been steady, however there are challenges that have affected some of the statistics of the Google Ads campaign. Firstly, there has been a 29.4% increase in overall website traffic, however the CPC channel is not in line with this increase. In fact, there has been a drop in the number of clicks by 17.2%. Because of this, we were also able to see a drop in the number of conversions and the conversion rate. This also explains why the average CPC went up. We aim to address these issues in the coming month of August by increasing the daily budget. This will be done by focusing on days with more potential conversions to hopefully boost the conversion rate and other campaign statistics.

    Google Ads Analysis

  • 212 Clicks
  • 1.3% CTR
  • 3 Conversions
  • 1.4% Conversion rate
  • July has been a steady month of results for the Google ads campaigns. We have seen some sales in the preferred brands.
  • Compared to last month’s sales, July has been lower, which tells us that online sales are more effective for the non-preferred products. Limited budget affected the ad performance, and overall traffic was lower which relates to lower conversions.
  • With that being said, we are hoping to increase the daily budget by limiting the days the campaign is running for, instead focusing on the days that are most likely to get a conversion. In doing this, we will be able to accommodate more visitors which can then help the campaign get a better conversion rate.