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Home Of The Wilde – August 2021 Monthly Report

by | Sep 6, 2021 | Home of the Wilde | 0 comments

Manager

The results produced for the Google Ads campaign this month of August have been slower than expected. First off, there is a slight decrease in traffic brought in by the CPC channel, however it is still sitting at a strong number. There has been a 25.9% decrease in impressions, however, this is due to the change made in adjusting ad scheduling. Both the CTR and conversion rate is currently at 0.9%, with 1 conversion for the month. With the optimisations made in August not providing expected results, we have re-strategised and aim to adjust the ad products names and descriptions to target relevant search volume through keyword research early this September.

Google Ads Analysis

  • 107 Clicks
  • 0.9% CTR
  • 1 Conversion
  • 0.9% Conversion rate
  • August was able to generate great traffic for the Google ads campaign.
  • However, there hasn’t been much improvement in the stats after the change in the ad schedule just to be able to increase the daily budget.
  • The key September change will be to adjust the Product Names and Descriptions to better target the relevant search volume. This will be done in the first few weeks of the month pending research into the best options available.