Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Manager

November has seen a steady month of SEO results and a very marginal dip in website performance, with a 0.3% decrease in user traffic. The number of users arriving through organic (SEO) channels continues to rise, however, which is a promising sign, and while site traffic fluctuated throughout the month, the trend in the last few days was positive. One keyword fell out of the top 3 rankings in search results, but we now have 12 keywords within the top 4 to 10 rankings, which means almost all keywords are in the first page of search results. We now also have 15 keywords holding the #1 spot in search results which is fantastic! This December, we will continue using off-page strategies to see more keywords within the top 3 spots, and raise ‘local vet melbourne cbd’ to the #1 spot in searches.

SEO Analysis