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House Calls For Pets – October 2020 Monthly Report

Manager

Following the improvement in SEO rankings last month, October has seen a fantastic upturn in website traffic, with a 30.1% increase in users. There has also been a jump in users arriving through organic (SEO) channels, and a generally positive trend in terms of site visits. Website traffic decreased somewhat in the latter half of October, but given the upward trend in the last few days, we can expect steady or increased results in the coming month. Meanwhile, SEO performance has been steady, which is promising! There are 22 keywords in the top 3 rankings of search results, and a further 9 keywords in the top 4 to 10 rankings. Notably, 13 of those top 3 keywords hold the #1 spot. The aim now for November is to raise the rankings of the target Melbourne keywords into the top 1 position of the search results using off-page strategies.

SEO Analysis

  • 22 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘local vet melbourne cbd’ ranking in 2nd position (first page)
  • Keyword ‘mobile vet melbourne cbd’ ranking in 3rd position (first page)
  • Keyword ‘mobile vet melbourne’ ranking in 2nd position (first page)
  • Off-page strategy will be used in November to see the rankings for the Melbourne keywords secure the the top 1 position of Google’s results
  • House Calls For Pets – August 2020 Monthly Report

    Manager

    The results for the month of August are stable and generally pleasing. We are pleased to report that our website traffic is still continuously growing, with a 2.1% increase this month. Our organic (SEO) channel has been performing very well, bringing in a massive number of users through Google search results. For our keyword rankings, there has been heavy fluctuations in keyword ranking trends. On average, we were able to maintain the number of keywords in the top 3 positions while there is a slight dip in the number of keywords in the top 4 to 10 results. Our targeted keywords are still well secured within the top 5 positions of Google, further solidifying our efforts in terms of SEO. Our goal for the month of September is to boost the Melbourne targeted keywords into the top 1 position by using an off-page optimisation strategy.

    SEO Analysis

  • 19 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘local vet melbourne cbd’ ranking in 2nd position (first page)
  • Keyword ‘mobile vet melbourne cbd’ ranking in 3rd position (first page)
  • Keyword ‘mobile vet melbourne’ ranking in 4th position (first page)
  • Off-page strategy will be used in September to see the rankings for the melbourne keywords move closer to the top 1 position