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House Calls For Pets – August Monthly Report

Manager

The month of August has provided some very solid results! We have seen a massive 186% increase in the overall website traffic from the previous month. It is a great win to see this traffic picking up and being much more consistent throughout the month. We can also see that 74 visitors out of the total 109 coming to the site this month, have come from organic search (Google search), which is a great indication that our SEO rankings are adding value by bringing more people to the website. The rankings themselves are continuing to fluctuate in both directions with some wins this month for the Fitzroy and Essendon locations.

SEO Analysis

August has shown a positive month of results overall. We can see 19 terms appearing in the top 10 (first page) results on Google, with 10 of those terms appearing in the top 3 positions on the first page. The terms ‘local vet fitzroy ‘ and ‘local vet essendon’ have jumped 89 and 62 positions respectively which has been a great win! Over the coming month, we will be working to secure an editorial spot online which will lead to a boost in more of these rankings across the board.

House Calls For Pets – July Monthly Report

Manager

The month of July has been a positive month! While the domain did seem to expire this month without being renewed, it meant we could not track any data during that time this month. However, once renewed everything picked back up where it was which was great. We can now see 20 terms appearing on the first page of Google’s results and our goal over the coming month is to see this improve to 25 positions.

SEO Analysis

July has shown a month of large fluctuations in both directions with some steadier movements that have been huge wins as well. We have seen the term ‘local vet preston’ jump 89 positions this month which is great. On the steadier movements front, we have seen the term ‘local vet melbourne cbd’ jump 3 positions into the 12th position on Google which is a great win! We will be continuing with our off page strategy throughout August to ensure we are seeing further improvements to these terms, with more appearing on the first page of Google next month.