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The month of February has produced a slower set of results than expected for the SEO campaign. There has been a slight increase in overall website traffic, a recovery from the continuous dips in website performance for November through January. The average SEO ranking has gone up, but we acknowledge the drop in keywords ranking in the top 3 positions of Google as they move down to the top 4 to 10 positions. Nevertheless, it has been a massive win to find 41 keywords in the top 4 to 10 positions compared to last month’s 26 keywords. For the targeted keywords, we track a weaker performance for February as two of the focused keywords have gone down from their previous rankings. The aim for the coming month of March is to assert the campaign further, particularly by using an on-page strategy and new content.
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