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November saw positive results for the SEO campaign, although there was a drop in website traffic (down 34.3%), which is something we will monitor closely in the coming month. The month started with a spike in user visits, followed by a downward trend, then another spike, so we hope to stabilise this in the coming months. Almost all visitors are arriving via organic (SEO) channels, though, which reflects positively on the SEO campaign and the impact of our optimisations. The overall SEO rank of the site has marginally increased by 0.3%, and we now have 28 keywords in the top 3 spots of search results, which is more than last month! 13 of those keywords hold the #1 spot as well, which is promising. There are an additional 37 keywords in the top 4 to 10 spots. For December, we will be using off-page strategies to see other keywords such as ‘dentist Myaree’ secure the #1 spot in search results, and stabilise website traffic to recover user visits and raise the overall trend.

SEO Analysis

  • 28 keywords ranking in top 3 (first page) results
  • 37 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Myaree’ ranking in 11th position (second page)
  • Keyword ‘dentist Melville’ ranking in 22nd position (third page)
  • Keyword ‘dental implants Melville’ ranking in 8th position (first page)
  • Off-page strategy will be used in December to see the ranking for keyword ‘dentist Myaree’ secures a position on the first page of Google’s result